The magic of dynamic pricing
So, for example, you could charge $24 for the Kindle edition for the first two weeks, then $15 for the next two weeks and then $9 for the year after that. Once it’s a backlist classic, it could cost $2…
Or, thinking about how you might create launch excitement, you could reverse it. $2 the first day, $5 the first week, then $9 later. Better hurry!
Or, to get more sophisticated, you could reward the market for getting excited. What if the price for everyone drops if enough people pre-order it?
Seth’s Blog: The magic of dynamic pricing
