Books in the Age of the iPad — Craig Mod
“Formless Content can be reflowed into different formats and not lose any intrinsic meaning. It’s content divorced from layout. Most novels and works of non-fiction are Formless.
When Danielle Steele sits at her computer, she doesn’t think much about how the text will look printed. She thinks about the story as a waterfall of text, as something that can be poured into any container. (Actually, she probably just thinks awkward and sexy things, but awkward and sexy things without regard for final form.)”
